If you are in the B2B business, then you know the importance of boosting wholesale sales. Competition and the impact of the pandemic have made wholesale sales all the more challenging. It is important to improve distribution efficiency if you wish to increase wholesale sales.
We have a list of the 7 best ways to help you increase your wholesale sales. These strategies can help you enhance your wholesale sales and boost your business.
7 strategies to boost wholesale sales
1. Use Incentives to get referrals
The best way to increase wholesale sales is to get referrals from existing customers. Offering incentives is a good way to encourage your customers to refer new leads. You can offer discounts on further purchases for the customers who refer others. Another effective incentive method is to give gifts.
Custom air fresheners are a great gift idea. You can buy these air fresheners in bulk saving you a lot of money. The best part is you can customize the air freshener by designing it in whichever way you want. You can create the design of your choice and include your branding elements like logo, color, etc. You can even choose the fragrance of your choice.
When you gift custom air fresheners, they would be used in cars where they can be seen prominently. Whenever anyone sees the air freshener, they would see the message and your brand name. You can give a useful gift to your customers while doing brand promotion at the same time.
2. Make your lead generation effective
The best way to increase wholesale sales is to get more leads. Lead generation is an important activity to boost sales. You need to use different platforms to get leads. Once you get the leads, they need to be qualified, so you have a greater chance to convert the leads to customers. Here are some ways in which you can make your lead generation count:
- Take part in events like exhibitions and trade shows.
- Use social media. In particular, platforms like Linkedin will help you connect to leads.
- Be in touch with leads through email and phone calls.
- Know what your competitors are doing and learn from them.
3. Build a strong relationship
Develop a strong relationship with your customers by giving first priority to customer care. Ensure you communicate effectively and on time with customers. Provide support that demonstrates your commitment. Educate your customer about information related to your product, its unique features, and marketability.
4. Offer quality delivery service
On time delivery is critical to ensure performance efficiency. When you deliver your products on time, you prove your reliability helping you win over customers. To ensure this, you need a strong distribution system. Automating your workflow and using B2B eCommerce platforms would help you in this. Optimizing your routing and scheduling processes would also be helpful.
5. New offers for customers
Acquiring new customers can be difficult. A way to make this easy is by offering special offers for new customers. A special discount for a new customer can be attractive and help you win over the customer. Once you bring in a new customer and keep them happy, you can expect more customers from them through word of mouth.
In the wholesale business, a minimum order quantity would be insisted in most cases. This makes the overall purchase value high and may make a customer think twice before placing an order. Removing this limitation is another option to get new customers to buy products.
6. Practice powerful marketing
The importance of marketing cannot be underscored. You need a marketing specialist who can help you run a powerful marketing campaign. This is the best way to attract customers and boost sales. Apart from marketing, networking also plays an important role. Networking with people in your field helps you be in touch with customers. This will help you attract customers.
7. Use Dropshipping
Dropshipping is a popular idea. This allows your customers to buy your products and ship them, instead of your clients. This is a good way to improve sales efficiency and increase profitability. Plan a good dropshipping program that will help you bring in more customers.
Write for us
Think you’ve got a fresh perspective that will challenge our readers to become better marketers? We’re always looking for authors who can deliver quality articles and blog posts. Thousands of your peers will read your work, and you will level up in the process.
Contribute to our Blog