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Dec 29, 2022

How Company Logo-Printed Custom Car Air Fresheners Motivate Customers to Return?

Looking for a unique promotional giveaway that is both helpful and memorable? Consider customized company logo-printed air fresheners.

Importance of Custom Logo Air Fresheners

Succeeding in business means using a marketing strategy that differentiates you from your competition. This is achieved by offering something different that your competitors are not doing- like custom car air fresheners printed with your company logo.

Coffee mugs, calendars, water bottles, and pens are popular promotional items. However, your business should dare to be exceptional and try personalized air fresheners. These small and fragrant giveaways pack a powerful marketing punch.

According to a survey conducted by the British Promotional Merchandise Association (BPMA), there is a direct link between using promotional advertising gifts and an increase sales and brand recognition. The BPMA found that promotional products had an outstanding impact on recipients. For example, even after a year, the recipient was able to recall the company or brand name and the type of gift item they received. What surprised researchers more was that customers reported they had a better impression of the company after receiving a promotional customized gift.

How Brand Image Makes a Lasting Impression?

The first impression is the last. In a competitive world, companies are constantly looking for ways to make an impactful first impression. How? By using varied marketing tactics to build their brand's reputation. For example, imagine there are two companies selling shoes. How will customers decide which company to choose? The brand they recognize most is often the winner. Why? For most customers, the deciding factor is the brand that radiates the highest positive recognition level. Consumers tend to have more faith in brands they know versus brands they've never heard of.

Custom car air fresheners printed with your company logo create a positive first impression. These small items are cost-effective, fragrant, small, useful, and subtle- a seamless way to build your company's reputation and image in customers' eyes.

How Do Custom Car Air Fresheners with your Company Logo Give Customers a Reason to Come Back?

Here's how:

They build recognition and credibility.

Tailored air fresheners are printed with your company's logo and contact information. Apart from boasting a beautiful and representative design, they are also infused with fragrant scents- a potent mechanism for brand recall! When a customer receives this gift item, they are highly likely to keep and use it.

Case Example- Imagine a consumer is heading to work. They realize their vehicle needs a wash. Your customized air freshener dangling in their front-view mirror will help them recall your car wash business.  Instead of searching for a car wash, they are more likely to call or visit your establishment.

When your brand's symbol gets associated with quality and value, it becomes highly recognizable. Similarly, when your company continues to resolve customers' pain points, the brand gets linked to credibility.

They help you display your deals and offers.

Do you have a mega sale or new product launch coming up? Use customized air fresheners to get the word out. Pop-up ads, flyers, and SMS are popular ways to advertise, but they are not always successful. For example, consumers often hit 'X' on pop-ups, and delete text messages. How many times have you received a flyer that you eventually toss into the garbage bin. But most will think twice before throwing away the air freshener. Why? They are useful and fragrant. Air fresheners look beautiful and fill up your space with a fragrant scent. In other words, they add value.

Print custom air fresheners with your brand's logo on one side and the sale or promotion on the other. Hand these out to prospects and customers. They will get the word about the sale and promote your business at the same time. 

They create emotional connections with your audience.

As a giveaway item, air fresheners stand out because they are aesthetically striking and emit a delightful fragrance. The sense of smell evokes powerful emotional responses. If you want customers to feel happy, choose essential oils of frankincense, bergamot, or lemon for your customized car freshener. Do you own a spa? These are popular essential oils that promote a sense of well-being:

  • Basil oil
  • Bergamot oil
  • Cardamom seed oil
  • Carrot seed oil
  • Cedar oil
  • Chamomile oil
  • Cinnamon oil
  • Cirtron oil
  • Clove oil
  • Eucalyptus oil
  • Frankincense oil
  • Geranium oil
  • Grapefruit oil
  • Jasmine oil
  • Lavender oil
  • Lemon balm oil
  • Mentha arvensis oil
  • Myrrh oil
  • Peppermint oil
  • Pine oil
  • Rosemary oil
  • Rosewood oil
  • Spearmint oil
  • Spruce oil
  • Start anise oil
  • Tarragon oil
  • Tea tree oil
  • Wintergreen oil
  • Ylang-ylang

To make customized air fresheners with the essential oils mentioned above, a minimum order of 5000 units is required. Each fragrance ranges at an additional charge between $0.05 to $.10/unit. Since essential oils are very delicate, we stock small quantities ( up to 2500 units).

People associate memories with scents. The question is what memories do you want to evoke in customers through your air freshener?

Custom car air fresheners printed with your company logo are great for building a positive brand image. These miniature, pocket-friendly accessories are delicate yet blatant in letting prospects know who you are and what you do. At, you can create a bespoke design infused with any scent that speaks to your business's vision. Our Design Center lets you express your company's style in the most memorable way. To learn more about customized air fresheners, please visit here.

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